- Provide statistics, charts, graphs of markets - Show essential techniques that work well for the market - Identify my audience - Mark the following criterias: ● Clearly identifies the market for your new game
● Offers a short description of your proposed mobile game
● Compares the viability of your proposed game in relation to different markets, and
competitors. [P1] Analyse market information to define the audience for a video game
[P7] Develop strategies for promotion and marketing of a video game
[M1] Compare the viability of a game design idea in relation to different markets
[M4] Compare the potential benefits of different marketing and promotion
strategies Report: What is our game? Originally, the proposed game idea is a puzzle platformer game for mobile and PC. The game takes inspirations from games such as Limbo, Nubla, FEZ, Captain Toad: Treasure Tracker, Eternal Hope. However, as a group we had to divide and work on a new game for ourselves. In my case, mine is an endless runner 3D game developed in Unreal Engine 4 for Mobile and PC. The games synopsis is that you are a runner. You are running away from security, as you step outside of prison - you are greeted with swats and security. Have you got what it takes to run away from them? The game takes inspiration from games such as Subway Surfers, Temple Run. The X-Statement Identifying the audience and market.
The market for our game will propose to the intended audiences: Casual gamers, mobile gamers, people who play endless runner games. To reach out to the main audiences I will: Advertise the game as a marketing campaign on Facebook, Twitter, Instagram, Reddit and Discord. Link our website through social media pages to gain website traffic and revenue. Start a fundraiser and promote on kickstarter to gain funds When the game is in the later stages in the pipeline and in a playable state - we will take the proposed game over to game conventions and other events so people can try out the game. Provide us feedback. The alternative to this is I will get people to test out my game for quality assurance purposes, that way it prevents me from embarassing myself in an event and having the game to cause fatal issues consistently throughout the event. Market comparisons. The marketing method for the proposed game is to be advertised through social media platforms such as facebook, discord and instagram.
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