EGX is the biggest and most popular gaming convention in the United Kingdom. On the 08/10/2021, I went to EGX for a college trip visit to the ExCel Centre (where EGX is hosted). Personally speaking, this is my third visit to EGX and the first two visits were mostly just me playing game and trying out new games, browsing the stalls. Only this time however, I was tasked with the following:
I was given an EGX worksheet. I was to do the following:
Talk to at least 5 different game developers and publishers.
Identify color palettes of the game and what is my favorite amongst the color palettes
Speaking to industry professionals and game developers to talk about the marketing fundamentals.
These are the questions that were provided on the worksheet and the publisher and developers of the venue gave us their answers:
Find their X-Statement
Identify their game, genre and their targeted market audience
How are you approaching your marketing campaign?
1: SILT. No announcements yet but the platform. Marketin on FB and Twitter.
2: KeyWe. They have a website. URL: www.keywegame.com
Brand: Twitter, Instagram, Publisher: Youtube and Facebook.
3: A Jugglers Tale. They have a website for their games
4: Gravity Commando. Establishing the core audience. Twitter and Instagram. Theyade a website. Regular update posts.
5: Eternal Hope. Published about a year ago. Works with PR agencies. First party Youtube channels. Partnered with Nintendo Live. Finding ways to advertise and promote your product. Gamesradar.
What type of game are you developing?
1: Game Engine: Unity. Genres: Side Scroller, Atmospheric.
2: Game engine: Unity. Genres: CO-OP, Puzzle, Casual
3: Game engine: Unreal Engine 4.
Genres:Atmospheric, puzzle platformer.
4: Game engine: Unity. Borrowed assets and made their other assets. Bought assets. Genres: First-Person shooter
5: Game engine: Unity. Genres: Puzzle platforming.
Who is your target market?
1: Platform: Steam. Casual gamers. Artisitic people. Mature audience. Indie gamers.
2: Platform: Nintendo Switch, PS4/5, Xbox Series X/S, Xbox One and Steam. (Very) Casual gamers. Kids, Adults. 18/35 year olds. Kids would like the game due to the art direction and presentation.
3: Platform: Steam, PS4/5, Switch, Xbox. Casual gamers.
4: Platform: PC. No plans for Steam or Epic. Can download the game from their website once published. Demographic: First Person Shooter fans. Quick, fast paced play.
5: Platform: Steam, Nintendo Switch. Audience. Casual and puzzle gamers. Broad audience. Story focused
What is the X-Statement?
1: SILT: Limbo meets Abzu in a 2D Side Scroller. Genre: 2D Side Scroller, Atmospheric.
2: Keywe: Co-operative puzzle game.
3: A Jugglers Tale: Little Nightmares meets Inside with a twist of puppet strings.
4: Gravity Commando: Portal meets Doom reliant on movement.
5: Eternal Hope: Limbo meets Ori and The Blind Forest and Little Nightmares.
What are your four pillars for the game?
1: Stunning artwork. Bringing artwork to life.
2: Wholesome. Inclusive. Anyone and everyone can play.
3: A Jugglers Tale: Story narrative game like Thomas was Alone.
4: GC: Puzzle elements inspired by portal. Reliant of movement and spacial awareness.
5: Story driven with puzzle elements. Unique visuals. Identifying color palettes from the games shown at EGX. I took plenty of photos of games, I came across. Here are the photos:
Tormented Souls. Color: The color palette used for this game shows dark and vibrant colors. The vibrant appears in the middle but dark colors surround the center of the image itself. This is what is called Discordance. X-Statement: Classic survival horror is back! Resident Evil + Alone in the Dark meets in a mystery fashion. Terraformers.
Color: The color palette used for the games poster has warm, vibrant and bright colors to it with some shadows in the making showing they have utilized the light source for the games poster. X-Statement: Sid Meier's Civilization goes to Mars. Create your own colony. Read Only Memories Neurodiver. Color: The color palette in the poster shows red and blue hues for the main characters on the poster. There is also hues of yellow and purple on the poster itself making it a composition to focus the center of attention to the two characters. X-Statement: Play as a detective and find the culprit in memories of other people. A Visual novel game with multiple endings. Mothmen 1966. Color: The colors used in Mothmen are dark, cold giving off a terrifying and horrific composition and presentation of the game. Supposedly, this game is based on a real life folklore back in the mid 60s of the USA. X-Statement: A Visual Novel + Pixelated graphics . Based on a real Folklore tale from United States of America. Diluvian Winds.
Color: The color palette used for diluvian winds are warm and vibrant. X-Statement: Spiritfarer + Civilization meets Otters creating a civilization near the seas. SILT: Color: The color palette used for SILT are dark, grey and bland. There is also discordance in the colors as there is a white grey to it. X-Statement: Limbo meets Abzu in a 2D Side Scroller. Genre: 2D Side Scroller, Atmospheric.
Keywe: Color: The colors used in Keywe are colorful, bright, expressive and is kid-friendly that identifies its audience. X-Statement: Co-operative puzzle game.
A Jugglers Tale:
Color: The colors used for a Jugglers Tale are lukewarm, greenish with a blend of brown.
X-Statement: Little Nightmares meets Inside with a twist of puppet strings.
Gravity Commando: Color: The colors used in Gravity Commando are aesthetic matching the games genre. X-Statement: Portal meets Doom reliant on movement.
Eternal Hope:
Color: The color palettes used for Eternal Hope are simplistic and cool (temperature context).
X-Statement: Limbo meets Ori and The Blind Forest and Little Nightmares in a 2D puzzle platformer.