Marketing: Getting to know the games industry. X Statements

Do you want to be the boss of your own or would you rather be an employee for a games company? One day you might wake up as an employee and think to yourself: "Oh I want to become the boss of my own now!" The fundamentals - Know WHAT you are making Know WHO you are making it for Make it MARKETABLE

In the game industry, to define your define or create your own identity of a project, give it an X statement and use the 3 pillars to define the game itself. Every game, project, item needs an X statement. It should be simple, viral, relatable, and understandable. Some people refer to the X statement as 'pitch' or 'elevator' Pillar 1: True element of the game Pillar 2: Another true element of the game Pillar 3: Swear down this true too

To create an X statement is to be familiar and different for the X statement. If you reference titles or installments from a video game, an animation, movie, or TV show chances are, people will know what you're referring to in which makes the light of the X statement. A couple of examples I could give here would be: Dark Souls meets Metroidvania in a Sci-Fi setting in space Shounen Jump crosses over with Capcom creating a new X vs Capcom franchise. Star Wars meets Lord of the Rings in a Fantasy/Sci-Fi setting in the future.

Halo's Grifball meets Harry Potter's Quidditch with the mix of Basketball where you can slay your enemies, use the ball to get to the opponent's goal, and score to earn points.

References like these are actually used in-game journalism or reviews despite not pitching the statement at all.

These kinds of statements can range from being short or concise to long or detailed X statements. You NEED to get your point across to the audience on who it is being addressed to. Furthermore, they need to be persuaded by the 'X' statement from concept, they could get excited, anticipated, or interested. For all I know, it could be all 3.

Another piece of advice was given if you're struggling to come up with X statements, it's a good idea to remember the moments that captivated you or got you excited in the moment of the video game. Condense your passion Make it easy, make it relatable, make it viral.

Building a positioning chart can create the 4 main points of a video game. It's always good to include 'Casual' and 'Core' games. You can use two genres such as 'Action' 'RPG' and then use two settings such as 'Fantasy' 'Sci-Fi'.

Positioning points can be used to research for any kind of market to its original market. For example, a chocolate company could be making a bar of new original chocolate. They could brand it into the low price-high price and then use low quality-high quality. Here is an example of a position point:

Creating your own world with buildings, narrative, characters. Everything should be at least personified in the sense that cities, locations are alive. KNOW what you are making What makes it DIFFERENT WHY people will play it.